Privacy policy

Our Commitment to You

At Home Reserve, putting the customer first is at the heart of everything we do. We understand that every customer is unique, and we're dedicated to addressing your needs with care, urgency, clarity, and genuine attention. Respecting your privacy is part of that commitment โ€” we do not sell your personal information, and we safeguard your trust accordingly.

Home Reserve operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the "Services"). Home Reserve is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details โ€” name, address, billing address, shipping address, phone number, and email address.

  • Financial information โ€” credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

  • Account information โ€” username, password, security questions, preferences, and settings.

  • Transaction information โ€” items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.

  • Communications with us โ€” information you include when contacting us, such as customer support inquiries, reviews, surveys, or feedback.

  • Device information โ€” information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information โ€” how and when you interact with or navigate the Services.

Cookies and Tracking Technologies

We and our service providers use cookies and similar tracking technologies (such as pixels and first-party identifiers) to recognize your browser or device, remember your preferences, and understand how you interact with the Services. For example, our email marketing platform may set a first-party cookie when you interact with a campaign, sign-up form, or checkout, allowing us to link that activity to your profile and personalize future communications and offers.


You can control cookies through your browser settings, and you may opt out of the use of cookies for targeted advertising as described in "Your Rights and Choices" below, including through the Global Privacy Control where applicable.

Personal Information Sources

We may collect personal information:

  • Directly from you โ€” when you create an account, place an order, sign up for communications, or otherwise interact with us.

  • Automatically through the Services โ€” from your device when you use the Services, and through cookies and similar technologies.

  • From our service providers โ€” when they collect or process personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

We use your personal information to:


  • Provide, tailor, and improve the Services โ€” process payments, fulfill and confirm orders, communicate shipping details, arrange returns and exchanges, remember your preferences, enable you to post reviews, and create a customized shopping experience, including product recommendations.

  • Communicate with you โ€” send order and account updates, respond to customer support inquiries, and maintain our business relationship with you.

  • Market and advertise โ€” send promotions and useful resources by email, text, or postal mail, and show you online advertisements based on your activity with the Services, including through platforms such as Meta Ads.

  • Ensure security and prevent fraud โ€” authenticate your account, provide a secure payment and shopping experience, monitor for and investigate fraudulent, illegal, unsafe, or malicious activity, and protect public safety.

  • Comply with legal obligations โ€” respond to law enforcement or government requests, participate in legal proceedings, and enforce or investigate violations of our terms or policies.

  • Internal analytics. We may use artificial intelligence tools to help us analyze aggregated customer and sales data โ€” such as purchasing patterns, product trends, and customer behavior โ€” so we can better understand our business and improve the Services. These tools are used for internal business analysis only and do not make decisions about individual customers, their accounts, orders, or pricing.

How We Share Your Information

We do not sell your personal information. We do share it with trusted third parties for the legitimate purposes described below. Our current service providers include categories such as:

  • Email and customer communications

  • Website analytics and performance insights

  • Advertising and marketing

  • Our ecommerce platform and secure payment processing

  • Reviews, surveys, and customer feedback

  • Fraud prevention and risk monitoring

  • Sales tax calculation

  • Order fulfillment, shipping, and logistics


We may also work with additional service providers over time as our business grows or our technology evolves. All service providers we use โ€” whether listed above or added in the future โ€” are required to protect your information, keep it confidential, and use it only to provide services to Home Reserve in accordance with this Privacy Policy.

We may also disclose personal information:

  • With our affiliates or otherwise within our corporate group.

  • When you direct, request, or consent to disclosure to a third party (for example, to ship you products, or through social media widgets or login integrations).

  • In connection with a business transaction, such as a merger, acquisition, or bankruptcy โ€” your information will be securely transferred to the new entity.

  • To comply with legal obligations, including subpoenas, search warrants, and similar requests, and to enforce our terms or policies or protect the rights of the Services, our business, or our users.


For targeted advertising, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to opt out of this sharing โ€” see "Your Rights and Choices" below.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside. Shopify may also use personal information collected across its merchants to provide certain enhanced features to us. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights over that data. To learn more, visit the Shopify Consumer Privacy Policy.

Data Security

Your security is a priority. Our site uses industry-standard encryption and secure communication protocols ("https" and the lock icon). That said, no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send us may not be secure while in transit, so we recommend avoiding unsecure channels for sensitive or confidential communications.

Payment security: We accept major U.S.-issued credit cards (Visa, MasterCard, Discover, American Express). Payments are encrypted and processed securely through Shopify Payments. Home Reserve does not store your credit card information โ€” all payment data is handled through Shopify's PCI-compliant systems. Sales tax is calculated via TaxJar based on your location.

Retention

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, or resolve disputes and enforce our contracts and policies.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, contact us to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined under applicable law) the personal information of individuals under 16.

Third-Party Websites and Links

The Services may link to websites or platforms operated by third parties. We are not responsible for the privacy or security practices of sites we don't control, and we encourage you to review their policies. Inclusion of a link does not imply our endorsement of that site or its operator.

Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access / Know โ€” request access to the personal information we hold about you.

  • Delete โ€” request deletion of your personal information.

  • Correct โ€” request correction of inaccurate personal information.

  • Portability โ€” receive a copy of your personal information, or request it be transferred to a third party, subject to certain exceptions.

  • Opt out of sale, sharing, or targeted advertising โ€” you may have a right to opt out of the "sale" or "share" of your personal information, or its use for targeted advertising. If you visit our site with a Global Privacy Control signal enabled, we will treat this as an opt-out request for that device and browser (and, where we can associate the signal with a Shopify account, for the account as well). Learn more at globalprivacycontrol.org. We do not otherwise honor "Do Not Track" browser signals.

  • Manage communication preferences โ€” opt out of promotional emails at any time using the unsubscribe link. You may still receive non-promotional emails about your account or orders.

To exercise any of these rights, email us at support@homereserve.com. If your request involves data stored by Shopify, we will coordinate that process on your behalf; you can also learn more at privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing a request, and you may designate an authorized agent to act on your behalf, subject to proof of authorization and identity verification.

Complaints

If you have concerns about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.

Data Processing Location

We currently sell only to customers in the United States. Your personal information is processed and stored in the United States, though our service providers may use infrastructure located in other countries to deliver their services to us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy here, update the "Last updated" date, and provide notice as required by applicable law.

Contact Us

Should you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please contact us at:

Home Reserve LLC 3015 Cannongate Drive, Fort Wayne, IN 46808, United States Email: support@homereserve.com